Vocational courses in hospitality

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Vocational courses remain critical within the hospitality industry. John Cunningham, Director of Professional Development from the Institute of Hospitality, explains the reasons why.

Of all the challenges facing the international hospitality industry now and in the future, the availability of competent, dedicated and skilled people still remains by far the greatest.

This challenge should not, of course, come as any surprise, for despite the beauty and splendour of any destination, it is the quality of service that guests will remember most.

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“despite the beauty and splendour of any destination, it is the quality of service that guests will remember most”

Developing a skilled and capable workforce must therefore remain the number one priority if the industry is to enjoy the benefits of the exciting growth predictions that currently stand.

Vocational courses are one of a number of ways to train people and ensure they gain the skills that have a practical value in society. Whether it is a vocational course or an apprenticeship, training should be continuous and businesses should expect that they will need to continually invest and train their staff regardless of their entry path.

The UK hospitality industry has benefited from continual growth over the last 30 years and, although this trend has slowed more recently due to the recession and the state of the economy, it is still expected that there will be approximately a further 10% growth in the industry by 2017, creating 208,000 new jobs.

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