The UK events industry

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A wide range of electives will allow prospective students to specialise as they progress in the degree; these may include gastronomy; liaising with the media; luxury brand management; and public relations. 

Students’ motivation to study and pursue a career within the events management industry can vary widely, due to the diversity of the sector. Christine Bos, a first year BA (Hons) International Events Management student from Belgium says: 

“Before deciding on studying events management I seriously considered becoming an actress. After having tried a few parts I realised I would rather do something in the entertainment industry. Seeing that London is one of the biggest international entertainment centres, it seemed logical to study here. In my opinion events management is a fusion of people knowledge, creativity and business.”

Kevin Kraatz, a first year BA (Hons) International Events Management student from Germany, writes: “I had been interested in events since I was young. After organising a few events, I became the Events Operations Manager for my school. I decided to take my chosen course because of its clear focus on international events. A major feature of my degree programme is the number of electives, especially those I am really interested in such as media technology.”

Determination, resilience, enthusiasm and creativity are all needed to succeed within the events management industry – but the rewards can be considerable.
This is an exciting and fast-paced industry, in which entrepreneurial and people-focused individuals can flourish. According to the 2007 annual Event Salary Survey, most types of event activities are on the rise, giving job seekers enhanced employment prospects in an ever expanding industry.

Written by Marie-Anne Martin
Head of Student Recruitment Marketing
Regent’s College London

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