Summer and Winter peak season

Austria provides a perfect tourist destination for both winter and summer months - rolling meadows, relaxing spas, off-piste skiing, enchanting waltzes and Mozart operas all attract tourists to the country year-round.   But it takes more than all of this - it takes both quality and innovation to move a tourist destination to the next level.

With the aim of developing solutions for day-to-day challenges facing the tourism sector, tourism professionals learn to leverage potential and develop and implement new strategies by working with a network of industry experts.  

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“Georg Christian Steckenbauer cites a health tourism project in Salzburg as an example: “The challenge in health tourism is positioning your company as a professional outfit that stands out from the crowd of – let’s call them – ‘wellness’ providers.“”

Georg Christian Steckenbauer cites a health tourism project in Salzburg as an example: “The challenge in health tourism is positioning your company as a professional outfit that stands out from the crowd of  – let’s call them – ‘wellness’ providers.“ 

Having to offer market-driven, health tourism services backed up by solid medical evidence has lead to clearly defined services and specific treatment options being the order of the day. 

The innovative tourismFactory’s expert network is now in demand in countries including Bulgaria, Greece, Italy and Romania and the findings from projects and studies feed directly into research and teaching activities. 

Authored by: Dr. Georg Christian Steckenbauer, Head of Research Unit, Business Department, Lecturer bachelor/master programme Tourism and Leisure Management, IMC University of Applied Sciences Krems, Austria

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