An interview with an account manager at Facebook



Sean Palit lives in Barcelona and is currently studying an online master’s degree in Digital Marketing while working full-time as an Account Manager for Facebook. In this inspirational interview he tells us how he gets the life/work/study balance right.

Tell us a bit about yourself please Sean.Born in Indonesia, I moved to California when I was five. When I was 20, I decided to travel and visit my homeland, Indonesia. I was amazed about the country and customs but after staying there for about a year and a half, I wanted to pursue a bachelor’s degree in Europe.

I was able to obtain a grant to study in the Netherlands for 4 years as a foreign student. During my studies, I worked part-time as a barman and office cleaner to pay off my rent and cost of living. It was horrible and interesting at the same time, but it sure helped me a lot in becoming more independent.

For my studies I was required to do an internship abroad and so I seized the opportunity to work for SAP in Germany for about a year. Afterwards, I went back to the Netherlands to finish my studies in 2009 and stayed there for another year to work.

I met a girl from Barcelona during my studies and decided to move with her to Barcelona in 2010. Now at the age of 29 I’m living in Spain, married to a Spanish native and working for an awesome company, Facebook.

Tell us about your job with Facebook and how you manage to combine it with your online degreeMy main role at Facebook is to provide the guidance and support for my clients that they need in developing and optimising their Facebook marketing campaigns as well as analyzing and measuring their Facebook marketing ROI (return on interest).

Tell us about your online degree. What course is it, how does it work, do you have face time with tutors, do you get to work in groups?I began with my 13-month master’s degree in Digital Marketing at the IE Business School (Madrid), this May. The master's programme is blended with online and onsite learning whereby we have a super intensive face-to-face session (with professors and students) for a total of 4 weeks in Madrid and 2 weeks in California attending seminars and company visits held by Google, Facebook and other digital tech companies.

My master’s programme consisted of core management courses like financial management, competitive strategy, management accounting, etc. and specialized courses in digital marketing, such as SEO, SEM, social media, online advertising and marketing.

Group works are mainly done online which can get very tricky and difficult because of the different time zones since we’re all living in different parts of the world. Luckily, my group members are based in Germany, Portugal, UK, and the Netherlands. Therefore, we don’t have a huge difference with the time zone when compared to other groups whom have their members in Russia, the Americas and the Middle East.


Communication plays an important role in the online environment, because it’s difficult to express one’s opinion or feelings without being there to see their facial and emotional expressions