Ishita Ghelani - “Advertising & Marketing Week - 2015”


Ishita Ghelani

Ishita has left her home in India to study for a Postgraduate Certificate in Marketing Management at the Humber Institute of Technology and Advanced Learning in Canada.

This year, I got an opportunity to attend FFWD Next Generation Agency Day, part of FFWD Advertising & Marketing Week, Toronto. This event runs for a week each year.  It consists of various workshops, seminars, leadership conferences, galas, keynotes, and panel presentations discussing the current trends and future of the advertising and marketing industry. This year, brands such as Yahoo! Canada, Toronto Star, Ipsos Reid, Twitter, NHL, ComScore, Google participated.


“I got an opportunity to attend FFWD Next Generation Agency Day ….”

The day started off early at TIFF Bell Lightbox with the registration process, followed by a light breakfast. I reached the venue early, as I was very excited to attend it. While I was waiting for my classmates from Humber’s Marketing Management program to arrive, I made new friends from other colleges in Toronto. There were approximately 300 students who had come to attend this event from all over Toronto and southern Ontario.