The Positives of Using Social Media


Recently, I wrote a piece about things students should never do on social media. This week, I am going to flip the topic and focus on things students can do on social media that might help them get noticed by schools, and in some cases, accepted too.


“... things students can do on social media ...”

First, some data. The average person spends more than 2 hours on social media per day. Virtually all students these days are, therefore, at least in some respects, experts on social media. Two hours every day adds up to a lot of time and effort. (This in itself is often much longer than some students spend studying--editorial comment on my part here.) Are you using your expertise to your advantage? Or are you simply ‘liking posts,’ tweeting fun stuff, and posting food pics and selfies on Instagram?

You are probably aware that companies are tracking your every social media click  in order to sell you things. What you may not be aware of is that some schools are starting to use this ‘big data’ to recruit students. Many schools need students and finding them through social media has become a relatively new and useful option. In addition, some schools do check on students’ social media when reading applications. In both cases, who you are will be defined by what you do on social media.


“... companies are tracking your every social media click ...”

I am going to start my list with the basics first and then move on to some things that might help those with particular interests and passions. This list is by no means exhaustive; instead, I hope to let students know how to develop some ways of communicating that will become increasingly important in the coming years.

1.  Post Positive Things:  

Students who post successes of some sort send a message. For example, a senior in high school I know recently posted some great photos of her effort to raise money and books to donate to a low income school.  She and her friends successfully collected hundreds of books. Photos of tweets about winning matches, participating in tournaments, showing good sportsmanship even if in a losing cause, helping others through service, or simply something funny and smart. (This same student I mentioned posted some very funny videos with her family.) These kinds of posts make a much better impression than rants about how terrible something is.


“... post successes ...”